Is there a conflict between your company’s web design and its SEO? Web designers often sport their aesthetic taste and skills, building sites to look amazing, though often difficult for end-user navigation. Conversely, your SEO writers and coders may optimize your site in all ways; but if it’s aesthetically unattractive, it will subconsciously (at the very least) repel end-users to seek other more appealing sites. This quandary is not necessary and need not ultimately impact your Web strategy.
Web Design and SEO are truly capable of working together harmoniously to attract the masses through your digital front door – ultimately keeping them engaged with your site. One helpful metaphor is to think of your web design and SEO strategies in terms of being interviewed for a job by your target audience. So, put on your Sunday best with a big smile and a great looking resume to offer the interviewer. While appearance is vital, you must also communicate authentic experience, knowledge, and skills to do your job and meet target audience needs. Your website should do the same – it should look great, while ensuring well-organized applicable content that’s easily navigable, to keep the end-user coming back.
A conflict between Web Design and SEO may have occurred for any number of reasons: separate design and coding departments, SEO may not have been considered, or maybe it’s the fault of previous decision-makers. Whatever the reason, you need to ultimately ensure your Web Designers and SEO Team efficiently collaborate throughout the entire development process.
Site components must satisfy visual, informational, and functional end-user needs to result in a compelling overall intuitive experience. This is possible whether you’re designing a site from square one, or re-launching. Seamless integration of your design and SEO teams is necessary in producing a high-impact virtual company calling card worthy of your brand strategy.
Thinking about updating your company’s Web Design and SEO? Contact MediaMark Spotlight to find out how we can help.