Aside from voice search, which is having a tremendous impact on search engine optimization (SEO)—just think about all the “Hey Siris” and “Alexa…” commands—there’s also audio SEO.
But what is audio SEO?
YouTube has speech-recognition technology to help recognize language and deliver it on-screen to users who may be on the go and aren’t able to listen to your audio at the moment. Having the closed caption option is also good for people with hearing issues or who may be in a noisy environment. All of this is working together to leverage audio SEO.
- Leverage the YouTube transcript of your video.
You may not even realize this but after your video has been posted, YouTube posts a transcript of your video! It usually takes a few minutes and of course, your video must have dialogue or language in order for there to be a transcript. Here’s how to access it:
- Click the three horizontal dots under the video and click the item that reads Show transcript.
- You then see what is being said in the video and the time intervals for each topic.
Your transcript also contains the keyword phrase that correlates to your video title and description
Audio SEO refers to the optimization of any file that contains voice, sound, music, or any related element, for improved search engine results. Audio SEO often goes hand-in-hand with podcasting as podcasters learn better ways of providing optimized content that supports their audio files.
But what about YouTube? Can Google pick up on YouTube audio and other types of video?
Yes—but you have to know how to strategically supplement your audio content for SEO.
Here’s how audio SEO works and how to optimize your YouTube and related audio or video content for the best search engine rankings.
- Optimize video title
Name your YouTube video to include strategic keywords people are searching for. Also make sure the title is clear and interesting and matches up with the video content. The keywords in the video title will enhance video performance in search engine results pages (SERPs).
- Use the same strategic keywords in the video as in the video title.
Do this naturally; not by overuse of the words. The video usually comes first and then you research related keywords before naming the video.
- Make sure you have each video’s subtitles (also referred to as automatic captioning) set to “on.”
- Post a vlog (embed video on a webpage)
A video you have posted on YouTube can also get even greater audio SEO traction on a webpage as a vlog or video blog.
Use your YouTube transcript, for example, as the content for the page. Of course, you’ll have to clean it up and add headings and subheads, and links to make the content more engaging and user-friendly.
The video content alone is not enough but the additional search engine optimization techniques, including strategic title naming, transcription, video description, subtitles, vlogging, and more, all work together in symphony to help your video and audio files get found faster and ahead of the competition in the search engine listings.
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