MediaMark Music is a new division within MediaMark Spotlight, leveraging the power of music to make every brand story unforgettable.
It’s called “sonic branding,” using sound, rhythm, vibration, melody and song to enhance brand image and performance. It’s tried and true and tested. Music elevates mood, affects consumer behavior, lingers long after the song is over, and because it is auditory—it is inescapable.
So—we aim to lift up brands and leave their customers with good, happy feelings, by composing original scores developed by our in-house Nashville songwriters and producers.
Because Music Makes Money.
Consumers will be 46 percent more likely to choose your brand over the competition if you associate a recognizable tune with it. – Man Made Music, Inc.
How is MediaMark Music different from Creative Pod?
In the early stages of MediaMark Music, this division will remain distinct from Creative Pod so that we can help our clients and prospective clients understand the importance of having a brand song or sound as distinct from all the other marketing strategies we will employ for them.
We call the program within MediaMark Music Jammin’ For Your Brand to add some fun and flair so that people get the vibe of what we’re doing.
Jammin’ For Your Brand is being led by award-winning Academy of Country Music singer/songwriter Dave Gibson who is coordinating with talented singers, musicians and producers, bringing them together with MediaMark Spotlight clients to develop original “jams” that speak their brands.
Once our sonic branding efforts are well under way, this will eventually be integrated into our Creative Pod offerings—something that will be included with every client’s marketing strategy.
By the way, have you seen the MediaMark Spotlight song? This is what we’re talking about!
You can read more at MediaMark Music