Believe it or not, people still use telephones. You may think I’m talking about a Smartphone or iPhone, but I’m talking about those sleek things that ring on the wall or table of a home.
Be it Smartphone or old phone, one thing is common with both – annoying, unwanted phone calls.
In fact, there is an estimated 2 million phone numbers on the Do Not Call List. You can thank those people not wanting to be bothered on their own time for that.
They are probably the same people that wish they had a Do Not Mail List – the millions who throw out direct mail or business solicitations. We’ve all done it.
Do you know the great thing about DVR? It allows you to skip the commercials. If you think about it, thanks to the remote control and 400 channels and On Demand services, you won’t need to ever watch a commercial again.
The thing that all these three realities share: Wasted marketing opportunities.
Home telephones, and unwanted mail, and the same-old commercials are now considered “old school” ways of marketing. You not only lose potential customers to an impersonal approach, but you also wasted time and money getting it out there to them through these mediums.
With today’s technology, you want information when you want it – you want it now or you go elsewhere.
Luckily, websites exist at the right place, right time.
A website is the porch light and Internet users, shoppers, clients and potential customers or subscribers are the moths drawn to it.
Website designs do wonders for business. Want to know how to start a website? MediaMark Spotlight and its website designers have that capability to do it all for you. You can read more about that at this link.
Attractive websites are those beautified by content (pictures, blogs, videos), social media posts (Facebook, Twitter, Instagram) and the right combination of keywords to grab the SEO. It’s a digital garden that cultivates marketing and investment for your e-commerce website, art website, photo website, school website, and so on.
Now that you have attracted them to the light (or the garden), keep them there with personalization features for them (comments, surveys, mailing lists) and personalization features for you (email, brand, merchandise).
Throw some merchandise on your home page, with a link to your online store … Offer a deal or discount or promotion for engaging on your site … Push for investment in your product, involvement in your cause and a call to action.
Give them something to come back to and a reason to return to you – Listen to the customer or client and always help them with what they need to succeed.
And if you ever need help creating your own website, MediaMark Spotlight and its Creative Pod can master all that for you.