Reputation is everything. We hear this all the time. It is true though. When it comes to building personal and business credibility (and as an owner it really is both) how people view us as business owners and executives and what they say and write is a huge part of the pie of success. Reputations are in great measure the level of credibility we can garner and hold from those who work with us.
Foundations of Trust
Building business also means building foundations of loyalty and trust in the communities where we work and live. This footing comes from what people hear and see, validating their beliefs about who we are as people and organizations. We get it, right? We are also customers and part of a community, paying close attention to the good and bad of what happens around us. The reality then is that when reputation is everything, it must be strategically managed to protect what has been built. Rome wasn’t built in a day, but there it went.
When Loyalty Isn’t Enough
Like most in business you probably invest a fair amount of the budget in keeping up your brand and ensuring your deliverables are above board, exceeding all promises. “Under-promise and over-deliver,” right? Unfortunately, this simply is not enough to guarantee that your reputation and credibility continue to reflect who you are in honesty and brand excellence. The fast moving digital age is here and the Internet gives anyone anywhere the ability to say just about anything at all. Because of this, word of mouth travels even faster and unfortunately it only takes a matter of seconds to skew an entire group’s perception of who you are as a company or related individual. “How does this happen,” you ask? Very simply, the catalyst to losing your reputation can be any number of things. The most common however comes from those who were once your most loyal associates or patrons, and even those who see you rising and as competitors are acting to protect themselves up front.
Investing in Peace of Mind
It takes only one disgruntled employee, contractor or customer to negatively impact your business in a matter of minutes…with lasting effects. A single Facebook or other social media post, a blogger or online critic with a less than stellar review, or websites that claim to be independent but are actually run by competitors can all impact business quickly and with great detriment. There is no time or strategic way for businesses to manage all of this themselves and on a consistent and timely basis. Still yet, Reputation Management as it is called, is absolutely critical to building and sustaining revenue with solid credibility. As a matter of doing good business you already surround yourself with experts in each field within in order to reach solid decisions and take protective measures in growth and driving revenue. Working with a firm who incorporates Reputation Management into their entire platform for your brand fits is one in the same but without the management headaches and overhead. Experts in Reputation Management give complete peace of mind to you and your team that no matter what things look like at present or what happens in the future, the best of the best have your back, ensuring that your good name is right where it should be – at the top.
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