Branding is your business’s mark upon the world of consumables and services. If you can get your audience and client base to recognize and associate favor with your business’s brand, you’ve made it! Here is a detailed look at what branding is and why it’s so important for your business.
What is Brand Identity?
One of the most memorable cinematic moments in superhero history is the “I’m BatMan” moment. Your branding is just that: Your BatMan moment. The moment where you introduce your company, services and products to the masses in a memorable way. Defining yourself helps customers to identify who you are and what you do, and hopefully, why you’re better than the competition.
When you earn people’s business, the goal is to have them be a returning customer. This only happens when you’ve also earned their trust. Branding can help you earn trust by being recognizable, transparent and by previous customer’s word-of-mouth. Standing out from your competitors is important, but creating a name for your company that is associated with good work, quality service and trust is more important. Instill trust by showing your customer behind the curtain of perfection, shine the spotlight on real employees and be sure to ask for customer’s reviews on your products!
Branding is More Than a Logo
While it’s important to put your logo on all you do for recognition, your branding goes beyond that. Branding is your message, what you do and why. Branding is also how you treat your employees and how you source what you create. Customer’s need to understand your story and need to see why you’re different from the rest.
Why Should I Care?
Why should customer’s care about your business? Your brand should be connecting to your customer’s needs and emotions – give them a reason to care. Sure competitor’s can under cut your prices, but can they out do your quality? Maybe your product creates jobs for the less fortunate, or perhaps a percentage of the proceeds go to a charity you believe in! Attaching relatable and humane quality to your brand helps give people a reason to care, and to remember your brand.