There are many things your business needs, but the most important is a strategy. You put an effort into services, products, sale, marketing, and logos, but the last thought is usually digital strategy.
Why is that? Eight out of 10 Americans are carrying an internet-accessible cell phone, with studies by The Pew Institute showing those phones are used for browsing the internet and accessing social media more than 30% of the time. Not to mention time spent on laptops, tablets, home computers and ‘cut-the-cord’ digital media. The best way to amplify your business is to strategize with a comprehensive, digital-first approach.
Here are some tips to see if your business is in need of a digital upgrade:
- Your web presence is your window display. Advertising your business has evolved from merchandise in a Main Street window, to ads describing your services, to now a digital presence.
With the advent of social media, getting your business online is as easy as ever, but requires the same strategic plan as past techniques. Compelling content, proper social media management and up-to-date information on your website are all needed to bring in business.
- The information is out there. In 2018, 81% of adults surveyed said they gather their own research before making an important decision. That research comprised of internet search results, online reviews, videos, and social media totaling 46% of what adults use to influence their decisions. People are using more facets of the internet than consulting family and friends, books or other forms of media. Having a strong digital strategy will help people seeking information find your business first.
- Customers have gone digital, too. A survey found almost two-thirds of customers would rather use text-based messaging than call a business directly. From social media messaging to text-based customer service, business-to consumer communication has gone almost completely digital.
Planning your digital strategy means you can increase your business inquiries and communicate with your clients on multiple text-based platforms.
- Sending the right message. The great thing about the digital age is anyone can be online. The worst thing is anyone can be online. Social media spans the gambit of fun and personal pages to searchable business storefronts. Your business needs to be on-brand and send the right message when getting online. Content, customer service and client engagement are all a part of a digital strategy to up your social media clout.
- Showing your work. A digital strategy is not just getting your business online but also showing potential customers or clients what you do. Utilizing photos, video, client testimonials and reviews are all ways to strategically market your business to the digital audience while using the platform to the best of its abilities.
- Seeing the results. It is one thing to create your businesses website or social media pages, but how do you know it is being effective? Proper management goes one step beyond, including data-based tracking of clicks, content engagement and digital reach.
A proper digital strategy includes compiling those reports and understanding how to make your digital presence work for your business.
All the in-between. There are a lot of tasks and headaches that come with digital marketing MediaMark Spotlight specializes in bridging the gap between getting your business online and growing your business. Our digital strategy sessions are tailored to your business’ needs and managed by a team of pros.