Most businesses do not understand the impact of having their reputation compromised online because they still don’t understand how extensive the use of the internet is as the main source of information for consumers. Think about all the ways your business can be damaged on the internet: bad reviews on sites like Yelp or Amazon.(this is deadly for a business because it affects your Google search rankings not to mention causes consumers to question your credibility), someone blasting your company on social media where it goes viral or consider someone posting a video on youtube that shows them being really pissed off about your business. The list goes on and on of ways your business can be harmed and yet, businesses continue to ignore how critical it is to manage their company’s reputation online.
One of the major issues facing businesses today is the lack of expertise in managing their reputation online. This is not something that people go to school for, it’s something that comes with experience and dealing with these situations every day, but how many companies have people in-house that have that kind of experience? Companies are not investing money in protecting themselves until the cost associated with a compromised reputation is so great that the company’s future is in jeopardy.
MediaMark Spotlight deals with situations like this every day. Our team has extensive experience in helping companies deal with crises online and in other parts of their business. The companies we work with greatly value having a firm on call when these situations occur. We also work with companies to develop strategies for how they can avoid getting into situations where they might be compromised online.
Think about what the cost of having a disaster online that permanently damages your reputation. Compare that to the small cost associated with having a firm that constantly monitors what’s going on with your company online. The answer is clear.